Ignore Your Customers (and They'll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience

Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.

Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.

When it comes to delivering great customer service and customer experience, many companies miss the mark. But theres no reason this should include you and your company. Ignore Your Customers (and Theyll Go Away) spells out, step by step, how to craft a customer service culture and customer experience so powerful that theyll transform your organization and boost your companys bottom line.

Youll enjoy inspirational, often hilarious, tales from the trenches as author Micah Solomon, one of the worlds best-known customer service consultants, relates hands-on adventures about assessing and improving customer service in various industries.

Youll spend time behind the scenes with Zappos CEO Tony Hsieh and discover how the company delivers “wow” customer service. From Richard Branson, youll learn how Virgin brands deliver authentic customer service (avoiding what Branson calls “Stepford Customer Service”) and Bransons secrets for turning social media attackers into brand promoters.

Drawing on a wealth of stories personally assembled from todays most innovative and successful companies, including Amazon, Cleveland Clinic, Drybar, USAA Insurance, and The Ritz-Carlton Hotel Company, Solomon reveals what it takes to turn a ho-hum customer interaction into one that drives customer engagement and lifelong loyalty.